LATEST ON THE SPM
People are talking!
Explore recent discourse on the Sports Performance Major.
June 23, 2026 ·
Higher Education Veteran Courtney Carter to Lead Lindsey Wilson University Sport Performance Program
New academic program prepares students for careers in multi-trillion dollar global sports industry.
May 7, 2026 · Garrison Cook
One Year In, SVU’s Sport Performance Major Builds on a Historic Launch
Southern Virginia University unveiled the Sport Performance major in the fall of 2025, it initiated a movement within higher education.
July 24, 2025 · Lacy Pullan
SVU’s Sport Performance Major Receives Standing Ovation at Nike New York Headquarters
On June 25, Professor of Philosophy John Armstrong traveled to Nike’s New York City headquarters for the first meeting of the Sports Major Collective
Oct 17, 2025 · Nell Gluckman
Get Ready for the Sports Major
Why some academics — and Nike — are pushing athletics as a liberal art.
Jan 25, 2025 · Tania Ganguli- NYT
What’s Your Major? Some Say ‘Sports’ Should Be an Acceptable Answer.
The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some academics in pushing for it to become a reality.